Turn your child into a reader
Transform your child's relationship with reading through personalized instruction that adapts as your child develops, 4x faster than traditional phonics programs.
We're on a mission to make reading mastery accessible to every child.
"Every child deserves the opportunity to become a confident reader. I founded Turn because I saw how early literacy and proper intervention can change a child's life, and wanted to bring my research to more families"
Addison Hoffman, Founder & CEO
Turn your child into a reader
Transform your child's relationship with reading through personalized instruction that adapts as your child develops, 4x faster than traditional phonics programs.
We're on a mission to make reading mastery accessible to every child.
"Every child deserves the opportunity to become a confident reader. I founded Turn because I saw how early literacy and proper intervention can change a child's life, and wanted to bring my research to more families"
Addison Hoffman, Founder & CEO
Legacy phonics curriculums fail to help children fully overcome the inherent complexities in the English language, resulting in strained reading and reduced confidence.
English is one of the most difficult languages to read because of its orthographic depth — meaning letters correspond to multiple sounds. Traditional phonics programs break English into dozens of rules, with many exceptions — this rule-heavy approach paired with the volume of rote memorization results in confusion, slow and mechanical reading, and a lack of reading confidence.
Legacy phonics curriculums fail to help children fully overcome the inherent complexities in the English language
Resulting in strained reading and reduced confidence
English is one of the most difficult languages to read because of its orthographic depth — meaning letters correspond to multiple sounds. Traditional phonics programs break English into dozens of rules, with many exceptions — this rule-heavy approach paired with the volume of rote memorization results in confusion, slow and mechanical reading, and a lack of reading confidence.
A curriculum designed to align the complexities of English with the developmental and cognitive needs of children, resulting in effortless reading and increased confidence.
Developed at Stanford University, our proprietary curriculum gives early readers efficient strategies for handling phonics rules at scale, leveraging a framework that they can easily understand. Our curriculum is adapted for children across a wide range of developmental levels, from age 3 through 8. From our flagship pre-reading program to our two-year outcome based curriculum, we help emerging readers not only turn into readers, but become readers who read to learn.
A curriculum designed to align the complexities of English with the developmental and cognitive needs of children
Resulting in effortless reading and increased confidence
Developed at Stanford University, our proprietary curriculum gives early readers efficient strategies for handling phonics rules at scale, leveraging a framework that they can easily understand. Our curriculum is adapted for children across a wide range of developmental levels, from age 3 through 8. From our flagship pre-reading program to our two-year outcome based curriculum, we help emerging readers not only turn into readers, but become readers who read to learn.
Through our proprietary block-based method, Turn Foundations prepares pre-readers to master phonemic sounds, build critical cognitive skills, and begin reading with confidence before age four.
Designed for younger learners who are not yet ready for formal phonics, our Foundations program begins with tactile, play-based instruction that builds early sound awareness. Foundations is delivered in person by our most senior Literacy Specialists. Families benefit from close collaboration with our founder and senior team, who bring deep expertise and hands-on guidance to every child's learning journey.
Through our proprietary block-based method, Turn Foundations prepares pre-readers to master phonemic sounds, build critical cognitive skills, and begin reading with confidence before age four.
Serving pre-readers
Designed for younger learners who are not yet ready for formal phonics, our Foundations program begins with tactile, play-based instruction that builds early sound awareness. Foundations is delivered in person by our most senior Literacy Specialists. Families benefit from close collaboration with our founder and senior team, who bring deep expertise and hands-on guidance to every child's learning journey.
Here's what your child can achieve with Turn Foundations*:
Here's what your child can achieve with Turn Foundations*:
Before joining Foundations, most pre-readers struggle to identify even the simplest sounds in words. They have little to no understanding of how sounds connect to letters, and often find it challenging to focus, sequence sounds, or hold them in memory. Reading feels abstract, unfamiliar, and sometimes frustrating. Their engagement with language is playful but unstructured, and while their curiosity is blooming, they lack the tools to make sense of what they see and hear on the page.
Developed by Stanford-trained linguists and delivered by our team of Literacy Specialists, the Turn Method is a four-level, outcome-based program designed to help children achieve specific, measurable literacy milestones at every level.
70% of Turn students begin in Pre-K, entering our curriculum with only their A-B-C-s.
20% of Turn students begin in Kindergarten, rapidly developing their reading skills and catching up to early starters.
10% of Turn students begin in Grade 1, closing reading gaps quickly, even if they struggled with phonics before Turn.
Developed by Stanford-trained linguists and delivered by our team of Literacy Specialists, the Turn Method is a four-level, outcome-based program designed to help children achieve specific, measurable literacy milestones at every level.
Serving children at every starting point
70% of Turn students begin in Pre-K, entering our curriculum with only their A-B-C-s.
20% of Turn students begin in Kindergarten, rapidly developing their reading skills and catching up to early starters.
10% of Turn students begin in Grade 1, closing reading gaps quickly, even if they struggled with phonics before Turn.
Here's what your child can achieve with the Turn Method*:
Here's what your child can achieve with the Turn Method*:
After three months with Turn, your child will be able to confidently read short stories comprised of one-syllable words, and demonstrate mastery of essential phonics skills. At this point, your child will demonstrate the ability to accurately decode over 100 words from a curated bank of 300, signalling readiness to move to the next level in our curriculum.
*with one 30-minute lesson each week
Serving families in over 23 countries
Serving families in over 23 countries
Our team of Literacy Specialists are based in North America and Europe, but we align our schedule with our clients' time zone to ensure we can meet our students at their convenience — 7 days a week.
Our team of Literacy Specialists are based in North America and Europe, but we align our schedule with our clients' time zone to ensure we can meet our students at their convenience — 7 days a week.
First Turn supports families of pre-readers at the most pivotal moment of their child's learning journey—bringing clarity, strategy, and confidence to early literacy decisions.
First Turn is a private advisory program designed for families navigating early decisions about diagnostics, enrichment, and school readiness. Each quarter, families receive highly personalized support tailored to the child's pace, profile, and home rhythm—including a dedicated 1-on-1 strategy session with the CEO, unlimited asynchronous access to senior literacy specialists, and readiness assessments.
First Turn supports families of pre-readers at the most pivotal moment of their child's learning journey—bringing clarity, strategy, and confidence to early literacy decisions, serving parents of pre-readers
Serving parents of pre-readers
First Turn is a private advisory program designed for families navigating early decisions about diagnostics, enrichment, and school readiness. Each quarter, families receive highly personalized support tailored to the child's pace, profile, and home rhythm—including a dedicated 1-on-1 strategy session with the CEO, unlimited asynchronous access to senior literacy specialists, and readiness assessments.
Serving families in New York City and online
Serving families in New York City and online
First Turn is offered globally via Zoom, and in person for families based in New York City. Each quarter, a limited number of families are invited to join.
First Turn is offered globally via Zoom, and in person for families based in New York City. Each quarter, a limited number of families are invited to join.