Turn your child into a reader by bringing expertise in-house and giving every caregiver on-call support

What Parents Say

“

Your coaching is the reason that we've turned her Achilles heel into a superpower.

Turn Parent · Singapore

“

Turn is the first program that didn't require us to replace a single thing. No new tutors, books, or schedules. Our son learned with Turn through our two caregivers (who he already knows and trusts) and with the dozens of books we already own. This mattered so much because our son is very slow to start, and we wanted the process of turning into a reader to slot organically into his life.

Turn Parent · Manhattan

“

Our nanny had never taught reading before. Within a week of using Turn, she was running 10-minute sessions at breakfast like she'd been doing it for years, with direct feedback and support from Addison. Our daughter was reading sentences 3 weeks later.

Turn Parent · Manhattan

“

Every other program made her cry. Flashcards, worksheets, phonics apps. She hated all of it. Turn was the first time she didn't know she was learning to read. She thought she was just reading her favorite books with her nanny.

Turn Parent · Riyadh

Our Method

Turn establishes a single reading standard across your entire household and directs it privately, cycle by cycle.

Our retainer model puts Addison Hoffman and the full Turn corpus behind your household. Drawing on nearly a decade of linguistics research and curriculum development, Addison designs formative-driven instruction built to be delivered by the people already in the room: parents, grandparents, and caregivers alike.

We turn every caregiver into an expert

Each Turn is written to be followed rather than interpreted, so the dozens of small judgments inside each reading and writing session are made by design, not by the adult running it.

We set the cadence, not the calendar

Our support is time-zone agnostic, enabling you to truly leverage the windows when your child’s energy is best for learning.

Our Families

80%

Start before age 4

The remaining 20% begin between ages 4 and 6, all reaching the same milestones

35%

Reside in Manhattan

The remaining 65% span 20 countries, concentrated in the Gulf and Southeast Asia

30%

Relocated at least once during tenure

Because instruction is asynchronous and lives in the household rather than on a calendar, our clients travel and relocate without losing a day

70%

Rely on more than one caregiver

Daily sessions run through a combination of nannies, grandparents, and parents rather than one person alone

Is Turn Right for You

We've seen Turn work best when all of these are in alignment:

Your Child

Is between age 3 and 8
Is genuinely open to learning a new superpower

You

Are eager to see your child independently reading within 3 months
Are sensitive to the fact that consistency at home is important to the success of our process
Are looking for a specialist to partner with your entire household, not an app or an outsourced service